Woolworths launches online travel website

Woolworths%20store

Woolworths has launched an online travel website selling discount holidays, flights and hotel rooms.

The website will take on established competitors like expedia.co.uk by offering savings of up to 60% on hotels and flights from major carriers and special deals on family holidays from tour operators.

The high street retailer has teamed up with travel specialist the PPA Group to offer the deals.

Marketing director Stephen Robertson says: "The online travel market is booming and we believe we can offer customers looking to travel the best of both worlds: a trusted retail brand working with an expert in the market."

Promotion will initially be online-based with banner ads and e-mails going out to 500,000 customers on Woolworths’ database.

An in-store point-of-purchase campaign will also be implemented around the travel sections in 821 stores.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here