BP takes global branding role away from marketing

BP has axed its top global brand marketing role following the departure of Tom Vaughan, and handed responsibility for brand to its communications chief.

Vaughan, who was general manager of brand and marketing communications, has left the oil giant after six years to join law firm Burges Salmon as marketing director. He has not been directly replaced and the brand team will now report to BP’s group vice-president of communications and external affairs Mark Ware.

A BP spokesman confirms the move and says that the brand team will now report to Ware in the central corporate division of the business.

Previously, brand was slotted under refining and marketing.

Sources say Ware is the man responsible for looking after BP’s ‘reputation’ and that the move will mean less focus on brand. Vaughan worked across all areas of the company¹s business, from the Beyond Petroleum rebrand to its petrol station branding.

Vaughan joined BP in 2000 when it acquired Burmah Castrol, where he worked in the brand team, for £3bn. Prior to joining Castrol he was at Unilever.

He joins Burges Salmon in April and says of his move: “Competition is growing in the legal sector and a lot of firms are looking to boost their marketing expertise.” It emerged two weeks ago that BP chief executive Lord Browne is to retire 18 months early. He will be succeeded by Tony Hayward, the head of BP’s exploration and production division, when he leaves at the end of June.

His decision to quit early came soon after the publication of a damning report into the fire at BP¹s Texas City refinery that killed 15 workers and injured 150 in 2005 (MW last week).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here