Month: January 2007

Godalming, gateway to a Dynamo day out

Marketing Week

Dynamo. The very name conjures up images of energy and adventure, and that’s what the staff from the agency of that name produced on a team-building exercise recently. The Ray Mears-style course on survival skills and life in the bush was held in – wait for it – tropical Godalming, Surrey. And axe throwing, fire […]

Is legal threat the right DMA message?

Marketing Week

As a trade body, what better way to grab the attention of your members than by scaring the bejesus out of them with a spoof legal claim for £50,000?That was what the Direct Marketing Association (DMA) thought when it was wondering how to get agencies interested in a seminar on issues of copyright, trademark and […]

Never work in retail – the wags are no good

Marketing Week

The Diary knows a heady brew when it sniffs one; and a reality TV show, eight buxom WAGs, two Soho beauty salons and one put-upon branding expert certainly has the whiff of drama about it. The heroic marketer in question is Guy Blaskey, director of creative management agency BLM Flint, who found himself at the […]

Royal Bank of Scotland to back cheaper text service

Marketing Week

Royal Bank of Scotland (RBS) has signed a deal to sponsor a new service that allows mobile phone users to send low cost text messages via the internet. Former Philips and Samsung marketer Phil Jones and ex-telecoms journalist Stuart McWilliam launched Tex2, which they describe as the “Skype of text messaging”, last year (MW July […]

Jeyes household brand products sponsor The Bill

Marketing Week

Jeyes, the hygiene and household cleaning products company, has signed up as the sponsor of ITV1’s prime time police drama, The Bill. In March the company will replace The Co-operative Bank and Co-operative Insurance Society, which sponsored the show for two years until the deal ended in December. The deal was thought to be worth […]

Scottish taxi TV advertising company goes into liquidation

Marketing Week

Scottish taxi advertising company Cabtivate has called in a liquidator just two months after it announced ambitious plans to launch in London. The Edinburgh-based business, which operates in Bristol, Glasgow and Manchester, is understood to have ceased trading after amassing debts of several hundred thousand pounds. The firm installs small television screens in the back […]

ITV Consumer picks partnership head

Marketing Week

ITV Consumer has promoted Ann Cook, controller of interactive, to partnership director for the division. Cook will report directly to director of ITV Consumer Jeff Henry. She will be responsible for building revenues and strengthening relationships between the division and the rest of ITV as well as external companies. ITV Consumer was established in 2005 […]

Origin chooses marketing team for America’s Cup bid

Marketing Week

Origin, a new British America’s Cup Team, has appointed a commercial director and marketing and communications director to spearhead its bid to win the Cup in 2009 and 2011. The team has appointed Nick Masson as commercial director and former WPP executive Leslie Ryan as marketing director. Masson, who joins from Alinghi, the defending Swiss […]

SNP launches online Scottish election push

Marketing Week

The Scottish National Party (SNP) plans to woo disenchanted voters by targeting them through new media channels, including a campaigning page on Google-owned video-sharing website YouTube. The SNP starts the campaign at the end of next month as it seeks to get MP Alex Salmond elected First Minister in the Holyrood Elections in May 2007. […]

Starcom sharpens its digital focus

Marketing Week

Starcom claims it will be ramping up its focus on planning this year with the creation of a new strategic intelligence and planning team that, according to the agency, will put the digital consumer at the heart of everything it does. Starcom hopes the arrival of Pru Parkinson as strategic planning director at the start […]

New campaign – Guinness

Marketing Week

Abbott Mead Vickers.BBDO has created a new television ad for Guinness as part of its “Good things come to those who wait” campaign. “Hands”, which breaks on February 12, starts a £2.5m campaign that includes cinema, online and digital outdoor ads in stadiums, pubs and London Underground stations. The ad will have a dedicated website […]

Sony Europe hands 1m HD brief to Gyro

Marketing Week

Gyro International has been appointed by Sony Europe to create an integrated umbrella campaign for the consumer electronics company’s high definition (HD) products. It is thought that the business is worth more than £1m. Gyro, which already works with Sony on other areas of its business including its VAIO range and its storage products division, […]