5M Yakult parts company with Wieden & Kennedy
Marketing WeekYakult, the probiotic drink brand, has parted company with Wieden & Kennedy after just 18 months. The move is part of a consolidation of the company’s advertising roster across Europe.
Yakult, the probiotic drink brand, has parted company with Wieden & Kennedy after just 18 months. The move is part of a consolidation of the company’s advertising roster across Europe.
VO5, the Alberto Culver-owned haircare brand, is extending its specialist offering with the launch of a new range of products specifically developed for longer hair. The new range of hair care and styling products, called Perfect Lengths, will be available in major retailers from next month. The launch will be supported by a TV and […]
The Royal Navy has launched an ad campaign in its ongoing battle to sign up recruits. Launching a recruitment campaign in a time of conflict (MW last week) is not ideal timing for any branch of the armed forces, especially when a freeze on staff levels in some areas sends out a mixed message. One […]
Yamaha, the world’s second-biggest motorcycle manufacturer, is launching a clothing and accessories range to capitalise on the popularity of its MotoGP team rider Valentino Rossi. The product range – which includes t-shirts, sweatshirts, baseball caps and backpacks for men, women and children – is called the Vale Collection and features the five-time world champion’s racing […]
Consumer group Which?’s criticism of the Financial Services Authority (FSA) for failing to “name and shame” misleading advertisers has thrown the FSA’s role as an advertising regulator into the spotlight. Which? spoke out after the FSA issued an ultimatum to insurance companies to stop using misleading savings claims in advertising or face regulatory action (MW […]
Richard Hayes, international marketing director of whisky company Whyte & Mackay, and international brand director Michelle Audette are understood to have left the company. It is not known if either had another job to go to or if they will be replaced.
A music event that aims to bring together amateur musicians and rock legends for gigs and master classes is seeking headline sponsors ahead of its launch this year. The five-day camp, which will be held in May, will include performances and classes by Rolling Stone Ronnie Wood, Jack Bruce of Cream and Gary Brooker of […]
Onitsuka Tiger is launching a global campaign to support its ASICS heritage brand by celebrating its Japanese roots. It breaks later this week. The campaign, called Made of Japan, features a sculpture of an Onituska Tiger trainer made from kitsch Japanese collectibles and icons including origami, urban vinyl toys, lucky cat charms, noodles and chopsticks. […]
The advertising regulator has cleared charity People for the Ethical Treatment of Animals (PETA) over an ad that claimed that giving meat to children is “child abuse”. The press ad showed a picture of an overweight child eating a burger with the strapline “Feeding kids meat is child abuse”. The Advertising Standards Authority (ASA) received […]
Guess, the watch and clothing brand, is planning a global expansion as part of a strategy to take the brand upmarket and boost its profile across the UK and Europe. The strategy includes building on its reputation in the clothing and accessories market and the launch of a new jewellery collection, following a successful trial […]
Visa Europe has appointed Jos矓an-Juan as managing director of Visa UK. He replaces Colin Grannell, who took a Europe-wide marketing role two months ago.
SABMiller has appointed Vinod Giri, the marketing director of SABMiller India, as international brands director for its Pilsner Urquell premium bottled beer. He will assume the role on April 2. When he takes over the position, Giri will be handed the task of developing a global five-year plan for Pilsner Urquell and then implementing it. […]
The environmental charity, Friends of the Earth (FoE), is launching a hard-hitting poster campaign aimed at students, who, the charity claims, are “a demographic with some of the least green behaviour”. FoE says the ad push, which breaks next week, features some of the worst polluters (a power station, car and plane) having their emissions […]
Nationwide Building Society is planning to put free cash machines in libraries as part of an anti-poverty stance. The building society is partnering with the Bristol Financial Inclusion Taskforce (BFIS) for the city-wide trial, but expects other cities to follow. It follows campaigning from anti-poverty groups and the Citizens Advice Bureau. Citizens Advice last year […]
Toy company Vivid Imaginations and manufacturer Ugobe are gearing up for the launch of an interactive robotic dinosaur, which will be marketed as the world’s first “designer Life Form”. The Pleo, which will be launched in June, will be able to interact with its owner and will grow up with them. It will be aimed […]