Audi launches 3m ‘visit space’ ad

Audi is launching a 3m ad campaign to back a competition offering one person the chance to go into space as part of a campaign to promote its A6 model.

Audi is launching a £3m ad campaign to back a competition offering one person the chance to go into space as part of a campaign to promote its A6 model.

The Volkswagen-owned car marque has teamed up with New Scientist magazine to offer the prize in recognition of the fact the marque has applied for more design patents than NASA in its history.

The “New Scientist Space Adventure in association with Audi” launches tomorrow (Thursday) and is being supported by a £3m advertising campaign, which breaks on February 9.

The most original answer to the question “What is the best patented invention of all time – and why?” will win the trip into space with US company Space Adventures.

Audi has already invested £5m in a television advertising campaign to support the A6 at the end of last year. The space-themed campaign claims that, while NASA has filed 6,509 patents to date, Audi has filed 9,621 to get to the A6.

Audi UK brand communications manager Chris Hawken says: “The A6 is in the highly competitive executive saloon segment. It’s the most sporty model in its class and we are confident of achieving that all-important number one position for the model.”

The winner of the competition will be blasted 62 miles above the Earth into suborbital space. The competition closes on April 30 and the winner will be announced on May 31 in the June 2 issue of New Scientist.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here