Orange has signed up Reservoir Dogs star Michael Madsen to appear in its latest “Gold Spot” cinema campaign.
Mother has created an ad for the telecoms giant featuring the Hollywood superstar, who played Mr Blonde in the iconic film.
The ad, which breaks on Friday and runs for three months, is the latest in the “Film Funding Board” series featuring Mr Dresden, played by Brennan Brown, and his sidekick, played by Steve Furst.
The new ad, which reminds people to turn their phones off before the start of films in cinemas across the UK, sees the characters move out of the boardroom for the first time.
The executives disrupt filming of Madsen’s Orange-funded film, “The Phonebox Killer”, saying that phoneboxes are “so 19th century” and that the film should feature mobile technology.
Orange has held the rights to Gold Spot since 2000 and signed an extension to the deal at the end of last year.