Sport and RBS join forces for Six Nations promotions

Sport Magazine has announced a tie-up with the Royal Bank of Scotland (RBS) that will see the bank run a series of promotions across the UK and French versions of the title during the Six Nations rugby competition.

The advertising campaign is the first to run across both titles and was brokered by Sport Magazine’s London office. It will include advertising across the print and online editions, featuring standard display advertising, creative formats, sponsorship of the RBS Six Nations guide and competitions to win tickets.

The tie-up with RBS follows Sport Magazine’s other high-profile deals with the likes of Setanta, PruHealth and Adidas.

Greg Miall, publishing director of Sport Magazine, says the new deal indicates the confidence major companies have in the publication.

Launched in September last year, Sport Magazine is published every Friday and provides a mixture of lifestyle features, photography and interviews.