Yell scoops top creative prize for ‘Real Life’ campaign

Yell’s Results For Real Life campaign by AKQA took the top prize as the Best Creative Campaign of 2006 at the Creative Showcase Grand Prix Awards held at the Imagination Gallery last week.

The awards, held in conjunction with Microsoft Digital Advertising Solutions and the Internet Advertising Bureau (IAB) and in association with Marketing Week, celebrate outstanding creativity in UK online advertising. The awards were judged by a panel of industry insiders from both the online and offline sectors.

AKQA’s integrated campaign focused on the core concept of “local knowledge” and used location-based digital outdoor concepts, online advertising, posters, TV sponsorship and cinema to introduce Yell.com’s new strapline, “Results For Real Life”.

Glue London won Agency of the Year, with its work for the Royal Marines, Virgin Trains, Coca-Cola Zero and Mini. The IAB Unthink Your Brand Award went to Radio 1 Musicubes by Agency Republic.

Profero, won the Microsoft Digital Advertising Solutions Most Innovative Campaign Award for Child Protection on the Internet.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here