Britvic produces new juices aseptically

britvic.gif

Britvic’s new pure juice products, Robinsons Smooth Juice and Fruit Shoot 100%, will be the first to be produced on its £7.5m aseptic production line, the company announced today.

The move guarantees that all drinks produced using this line will be free of preservatives.

Britvic says the new method of production will allow it to enter new soft drinks markets, like the pure juice category, which is worth over £1bn worldwide.

The two juices will be launched in the second half of this year.

The aseptic production line means Britvic can package its drinks without preservatives, which the company says will also improve "affordability for mass-market scale".

Chief executive Paul Moody says: "The new aseptic line is a significant step forward for the short- and long-term, as we look to aggressively drive our leading position in the faster-growing stills category."

Moody was speaking at the launch of Britvic’s innovation programme for 2007.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here