Travel brands boost UK launch of Ambient

Ambient Media, a new agency providing a central buying point for non-traditional out-of-home media, has launched in the UK with clients Lastminute.com and Thomson Travel.

The company provides a one-stop shop for big brand owners looking to use media such as sky writing, helicopter ads, coffee cup and pizza box advertising.

Managing director Craig Ciurlionis is setting up the shop with Look Media after working for Ambient Advertising Australia for five years.

Look Media managing director Jonathan Schulz says many big advertisers have not used ambient media effectively because of the time and cost of choosing and briefing small suppliers. He says: “We wanted to pool small ambient media owners together and represent them at agency level.”

The company worked with media agencies the7stars and Kinetic before Christmas – before it launched – to provide 2.5 metre-high backlit posters strapped to people’s backs in a central London campaign for whisky brand Monkey Shoulder. The Moving Board mobile posters have been brought to the UK by Ambient Media.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here