Weight Watchers food TV ad first

Weight Watchers is launching an advertising campaign for its low-fat Cherry Bakewells cakes – its first ever food TV ads.

The campaign is based around a cartoon character called Polly. Sarah Morgan, marketing director at Anthony Alan Foods, the company that makes the cakes under license, says: “The advertisements are sure to make a big impact. The ‘Top up your gorgeous’ strapline really appeals to women who make up the majority of our consumers.”

The campaign will also include posters and press ads, as well as an in-store campaign at Asda, Iceland, Morrisons, Sainsbury’s and Somerfield.

Morgan adds: “The advertising emphasises the combination of indulgence and healthy option. Polly and her friends are gorgeous, energetic and know what they want, and they don’t want to share it!”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here