Championship Manager in football transfer first

Championship Manager, the computer game, has become the first British brand to purchase a footballer.

Non-league defender Adam Garner has been signed by Championship from Chippenham Town and loaned out to Conference South team Bedford Town.

Bedford Town manager Nick Platnauer says: “We’re a club with limited resources, so we wouldn’t have been able to afford Garner’s wages. I’ve been a fan of Championship Manager for years and with Conference South included for the first time in the latest version I thought I’d use it for some preliminary scouting. I didn’t have this type of deal in mind but it has certainly paid off.”

Championship Manager will now be entitled to a transfer fee if the player is sold.

Championship’s studio manager David Rutter says: “This certainly poses some interesting questions on the future of player transfers and while we’re the first brand to buy a player I’m sure we won’t be the last.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here