Discovery rolls out automotive TV channel

Discovery Networks Europe is launching a new motoring entertainment channel aimed at adult men. Discovery Turbo will launch in the UK on Sky and Virgin Media on March 1.

The channel, which will also air in Spain, Portugal and Latin America, will target 18- to 54-year-old men and will “celebrate” all aspects of speed. Programmes will include Firepower, a series that looks at fighting machines such as warships and combat jets, and Head On, about American demolition derbies.

Discovery general manager UK Dan Brooke (pictured) says the channel will also provide advertisers with a “valuable and high-quality” environment for products and services targeted at its core demographic.

It follows the launch men’s lifestyle digital channel Discovery Real Time Extra in August 2005. The channel focuses on traditionally male hobbies such as fishing, DIY, gadgets and cars. It was the first to launch after Brooke, a former general manager at E4, was appointed general manager of Discovery’s UK operations.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here