BBC Two revamps idents

bbc%202%20identBBC Two is launching a new on-screen identity which aims to convey how the channel has become a "window on the world". The new idents will air from February 18.

The idents, created by Abbott Mead Vicker.BBDO and Red Bee Media, are based on themes such as cappuccino, sunroof and tent and will also have an updated "2" icon.

The seven different scenarios reflect the range and diversity of content on the channel. In each ident the camera pulls back to reveal that you are looking at the world in an unexpected way – through the figure ‘2’.

The logo retains its block shape in line with the rest of the portfolio, but has a more contemporary font and a new deep aqua colour. The on-screen presentation and the channel’s broadband website have also been changed to reflect the new idents,

The channel also aims to encourage viewers to create their own "citizen" versions of the idents using a template available on its website, the best of which it will showcase on the site.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here