BBC drops long-term partner PHD
Media agency PHD has parted company with the BBC after failing to make the shortlist on its £20m media planning and buying account. The agency has handled the business for more than 10 years.
Media agency PHD has parted company with the BBC after failing to make the shortlist on its £20m media planning and buying account. The agency has handled the business for more than 10 years.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.