Beam poaches Coke chief to spearhead global drive

Beam Global Spirits & Wines (BGSW) has poached Coca-Cola GB senior brand manager Paula Jordan to the new position of marketing director, international. It is also seeking to appoint a second marketer to a similar international role. The new roles ar…

Beam Global Spirits & Wines (BGSW) has poached Coca-Cola GB senior brand manager Paula Jordan to the new position of marketing director, international. It is also seeking to appoint a second marketer to a similar international role.

The new roles are part of a restructure of the company’s international marketing team, which is based in London. The two international marketing roles will work alongside each other and both will report to Nick Garland, BGSW’s vice-president of marketing, international.

It is unclear exactly what the responsibilities for the new roles are, and whether the two international marketing directors will take control of a portfolio of brands, or whether it will be divided on a territorial basis.

BGSW was known as Jim Beam Global Brands until last year when it acquired a portfolio of brands from Pernod Ricard, after the French company’s £7.4bn purchase of Allied Domecq. Pernod Ricard sold Canadian Club, Courvoisier cognac, Maker’s Mark and Sauza spirits to BGSW’s parent company, Fortune Brands. Pernod retained the remainder of Allied’s brands.

A year ago, Beth Bronner, then global chief marketing officer for BGSW, announced a restructure of its marketing team to reflect the increased importance of non-US brands to its business (MW May 4 , 2006). She left the company suddenly in July 2006 without a job to go to.

In January, the company appointed Rory Finlay to replace Bronner as senior vice-president and global chief marketing officer. Finlay joined from Wm Wrigley Jr, where he was vice-president and managing director of new confectionery brands.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here