Sekonda strikes two-year sponsorship deal with Subaru rally team

Sekonda has signed a deal with the Subaru World Rally Team (SWRT) to become its official timing supplier in a two-year sponsorship.

The tie-up between the UK watch brand and SWRT sees Sekonda power the latest results board on, an online resource which keeps fans up to date with all competing drivers’ times and positions on each of the 16 rallies in the series.

Sekonda already designs exclusive, customised watches in conjunction with the SWRT and new products are in development. The companies are also exploring joint opportunities with Sekonda’s most recent range, ONE.

Trevor James, Sekonda brand director, says: “Sekonda has been working with the Subaru World Rally Team on its wrist wear since the 1990s – it was a natural progression for us to become the team’s official timing supplier.”

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