flb wins HobbyCraft product revamp

HobbyCraft, the UK’s largest arts and crafts retailer, has appointed flb to handle a revamp of its product range. It follows a three-way pitch against undiclosed agencies.

The Cheltenham-based agency has been briefed to introduce "consistent" design across its range, which will be rolled-out in the autumn.

HobbyCraft operates over 30 stores nationwide, stocking over 32,000 products with plans to significantly expand the business.

HobbyCraft marketing director, Gill Thomas, says: We have ambitious plans and we are confident that flb’s valuable retail design experience will help us to achieve our aims."