Halifax launches dormant accounts campaign

HBOS

Halifax is launching a national campaign to urge customers to claim money that has been left in dormant bank accounts. It is the first financial services institution to launch this kind of campaign.

The ads follow plans announced by Chancellor Gordon Brown in the 2005 pre-budget report, that accounts that have not been used for over 15 years would be classed as "dormant". The government is expected to launch a scheme to use unclaimed cash to fund good causes identified by the Treasury, although customers will retain the right to reclaim their money.

Halifax, which is part of Halifax Bank of Scotland, the UK’s largest savings institution, says approximately £44m is held in around 110,000 old and unused savings and bank accounts.

It has pledged to mail dormant account customers, as well as launching a national and regional press campaign. There will also be in-store advertising and claim forms in all Halifax and Bank of Scotland branches and online. A campaign for the HBOS-owned Birmingham Midshires is also being launched.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here