npower cuts fuel prices

Npower has joined the energy price war by announcing a 16% cut in gas prices and a 3% drop in electricity prices.

The RWE-owned utility company says the move means it will be “cheaper than British Gas for dual fuel customers across Britain” and “cheaper than anyone else online for dual fuel”.

Npower joins British Gas and Powergen, which also announced price cuts in the past week. BG is reducing online tariffs and Powergen is introducing four new tariffs, including one that is “guaranteed to be cheaper” than British Gas.

Npower’s gas price cuts are for all residential customers and will be introduced at the end of April. The company says that because its prices start from a much lower price base than British Gas, “these reductions make npower cheaper than British Gas for dual fuel – as well as Britain’s cheapest gas supplier”.

Adam Scorer, energywatch director of campaigns, says that a double digit price cut has to be welcomed but he adds: “With npower customers having to wait until May for bills to come down this is little more than a distant promise of cheaper gas. The negligible cut in electricity price smacks of tokenism and may not persuade customers to stay with npower.”

Scorer adds that energy customers “want and expect a full blown price war” but so far have only seen “skirmishes”.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here