Liquid takes on Ann Summers brief

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Ann Summers, the sex toy and lingerie retailer, has appointed Liquid Communications to develop new partnerships for the high street chain. The agency was appointed without a competitive pitch.

Liquid has been briefed to develop opportunities for Ann Summers to tie-up with brands across its key distributions channels – in-store, online and parties. It will also manage the portfolio.

Ann Summers head of marketing Gordon Lee, who oversaw the appointment, says: “Maximising sales through our key channels will be a focus going forwards.”

Ann Summers is the UK’s biggest sex toy and lingerie retailers and has 135 stores and 7,5000 party organisers across the country.

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