Interbrand chief goes to McLaren

John Allert

Interbrand UK chief executive John Allert is leaving the agency to take up a newly created role at British Formula 1 group McLaren.

He will be replaced by Rune Gustafson, who was previously a senior partner at Lippincott Mercer and managing director at retail consultancy 20/20.

Allert is becoming group head of branding at McLaren, were he will be responsible for all branding and partnership management across all business units. He also aims to increase brand awareness of the £400,000 Mercedes-Benz SLR McLaren sports car and the firm’s other technology and electronic sectors.

“McLaren is one of our clients so I’ve got to know them very well over the last two years and know they have certainly got ambitions to match their sporting success with success in branding and marketing their other activities,” says Allert.

Allert started at Interbrand Australia nine years ago, where he was chief executive, before being brought to the UK as chief operations officer in 2003. A year ago he was appointed UK chief executive after Jez Frampton become Interbrand’s group chief executive.

Gustafson has started at the company ahead of Allert leaving at the end of March.

Frampton says: “Rune has a strong passion for clients and people, qualities which go to the heart of our business.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here