Tussauds promotes Marsh to new marketing role

Nicky Marsh

The Tussauds Group has promoted its marketing director for Madame Tussauds London Nicky Marsh to the role of marketing director for City Centre Attractions.

Marsh will oversee the marketing for the Tussauds Group’s city attractions, including Warwick Castle, Madame Tussauds London, New York, Las Vegas, Amsterdam and the upcoming Washington and Hollywood attractions.

She will also be responsible for continuing to modernise the visitor attraction’s brand at local and global level.

However, Marsh will not work on the group’s themes parks, such as Alton Towers. She will work with Drew Potton, the group’s newly appointed head of marketing for Madame Tussauds London.

Marsh has been with the group since 2004.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here