141 Worldwide beats two to scoop Coral rebranding

Coral, the high street bookmakers, has appointed 141 Worldwide/London to
create new branding guidelines for the firm after a threeway pitch.

The marketing services agency will roll out new branding at the
Cheltenham races next month and will ensure …

CoralCoral, the high street bookmakers, has appointed 141 Worldwide/London to create new branding guidelines for the firm after a threeway pitch.

The marketing services agency will roll out new branding at the Cheltenham races next month and will ensure branding is consis-tent across all channels, including stores, direct mail, online, stadia and internal communications.

Steve Harding, 141 Worldwide/London chief executive, says: "Until now, all Coral’s communications across retail, Telebet and internal were developed on the basis of an ‘unwritten’ Coral tone of voice and positioning. What we will put in place is a cohesive approach across all channels, which will give the flexibility to tailor the look and feel of the creative message."

This latest appointment is the second 141 Worldwide has won recently with Coral, the sports betting and gaming division of Gala Coral Group.

The agency was also appointed last year to work on an account for Coral.co.uk to help leverage the bookmakers status as official betting and gaming partner of the Guinness Rugby Premiership.

Harding says: "This is an extremely pleasing win for us as it further strengthens our position with Gala Coral and highlights the agency’s ability to offer a holistic and integrated approach whatever the nature of the brief."

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here