Albion handles UKTV off-air marketing

UKTV

UKTV, the digital television network, has appointed Albion to handle the off-air marketing for its channels.

Albion is understood to have pitched against Farm, Quiet Storm and Red Bee Media, which will continue to work on on-air activity for the digital broadcaster.

Karmarama, which has worked with the network previously, is believed to have been involved at an earlier stage but pulled out of the pitch last week.

Albion will be responsible for producing integrated campaigns to support the network’s new multi-platform commissioning strategy from the second quarter of this year.

Its main focus will be supporting content that is new or exclusive to the UKTV channels such as UKTV Gold’s Jim’ll Fix It Strikes Again, UKTV Style’s The Clothes Show and UKTV Food’s Market Kitchen.

The network spent £2.1m in the 12 months to October 2006 on advertising across UKTV Gold, UKTV G2 and UKTV Style, according to Nielsen Media Research.

It is understood that Albion’s focus will initially concentrate on "exclusive" network programmes, like Wogan Now & Then and Jim’ll Fix It Strikes Again.

The review was overseen by UKTV head of brand Kerry Yates. It does not affect the media account, which has been held by PHD for nine years.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here