Campaign of the month: AKQA

AKQA has won January’s award for the IAB Creative Showcase, in association with Microsoft Digital Advertising Solutions, with its fully integrated and eye-catching campaign for Nike. The Festival of Air experience at NikeTown London was created to launch the Nike Air Max 360, the "ultimate evolution of Nike Air technology". For five weeks the store hosted a series of events, shows and interactive experiences, and AKQA helped to ensure the success of the festival with the very latest in cross-media activity. The campaign featured interactive exhibits including basketball and running challenges, a virtual shoe, in-store data capture and window displays.

AKQA also created a dedicated website, www.nikefestivalofair.co.uk to complement the campaign and showcase the heritage and performance benefits of Nike Air technology.

The first runner-up this month was Agency.com with a viral game for BT, The Hi-Def Chamber, which uses voice technology to demonstrate the clarity of BT VoIP software and its high-definition sound capability. The game challenges participants to smash a number of glass objects using only their microphone and the power of their voice.

Dare was second runner-up in January with its latest work for Sony Ericsson: a global site and banner campaign to launch the new Walkman range of phones. On www.sonyericsson.com/walkman each phone is represented by a different ‘world’ made up of music, a dancing figure and animated landscapes. Users can also make their own world by choosing music and using an image application. The bright product-focused banner campaign explores the new brand identity while pushing the music message, and more than 20,000 people have created and shared their ‘worlds’ so far.