Nissan has expanded its advertising campaign to promote its latest model, the QASHQAI, with the launch of a new "graffiti box" exhibition site showcasing the product.
The exhibition site, owned by JCDecaux, is sited on the A4 near Hammersmith. The initiative offers passing motorists the opportunity to see graffiti artists developing new artworks that are used to form an eye-catching backdrop to the car.
The campaign has been developed by Cunning and Manning Gottlieb OMD with creative by TBWA.
The project builds on TBWA’s existing poster and print advertising campaign to support the new model.
The QUASHQAI, which was unveiled at the Paris Motor Show in 2006, is designed for buyers seeking the agility and compact size of a hatchback combined with solid design of a sport utility vehicle.