Grey Worldwide London has declined to repitch for the advertising business of Remington after the shaving and grooming giant called a global review of its advertising arrangements.
The review is being driven out of the company’s New York head office. Remington says it plans to re-evaluate its global brand and strategy.
Grey is understood to have handled Remington’s global business for almost 30 years. The agency last year developed the “It’s what’s on the inside that counts” campaign for Remington that aimed to establish the brand as the first fashion and beauty brand in electrical grooming. The campaign was based around the notion that better-groomed people are more successful in life.
Remington is part of US-based global consumer products company Spectrum brands. The company spent £2.34m in the UK in the year to 31 January, according to Nielsen Media Research.