Grey and Remington’s global business to part company

Grey Worldwide London has declined to repitch for the advertising business Remington after the shaving and grooming giant called a global review of its advertising arrangements.

Grey Worldwide London has declined to repitch for the advertising business of Remington after the shaving and grooming giant called a global review of its advertising arrangements.

The review is being driven out of the company’s New York head office. Remington says it plans to re-evaluate its global brand and strategy.

Grey is understood to have handled Remington’s global business for almost 30 years. The agency last year developed the “It’s what’s on the inside that counts” campaign for Remington that aimed to establish the brand as the first fashion and beauty brand in electrical grooming. The campaign was based around the notion that better-groomed people are more successful in life.

Remington is part of US-based global consumer products company Spectrum brands. The company spent £2.34m in the UK in the year to 31 January, according to Nielsen Media Research.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here