Harley-Davidson revs up Euro drive with new MD

Harley-Davidson Europe has promoted its former commercial chief Michael
van der Sande to managing director. He will lead the sales, marketing
and distribution activities for Harley-Davidson and its Buell motorcycle
brand in Europe, the Middle East and …

Harley-Davidson Europe has promoted its former commercial chief Michael van der Sande to managing director. He will lead the sales, marketing and distribution activities for Harley-Davidson and its Buell motorcycle brand in Europe, the Middle East and Africa.

Van der Sande, who was managing director of commercial operations, replaces John Russell as managing director. Russell is leaving the company but it is not known if he has a job to go to.

Van der Sande becomes a member of two of Harley-Davidson’s senior management groups, the functional leadership group and the sales and marketing circle. He will report to president and chief operating officer of Harley-Davidson Motor Company Jim McCaslin in his new role.

McCaslin says: "Michael has led many strategic initiatives for us and is one of our longest serving leaders in our European office. His industry experience and business expertise are an asset to us."

Van der Sande joined Harley Davidson in 1996 and has held several senior positions, including director of marketing for Europe. Prior to joining Harley-Davidson, he held various marketing roles at Nissan Europe and Rolls-Royce.

Harley-Davidson hired former Honda marketer Greg Willis as head of marketing for the UK and Ireland at the end of last year (MW December 14, 2006). He took over from Allan Brownridge, who moved to run the company’s parts, accessories and motorclothes division.

The motorcycle brand has been working to boost its popularity with young people in recent years with the launch of new products such as toys and a children’s clothing line in the UK (MW October 27, 2005).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here