TBL Marketing secures 3m Everards Brewery business

Leicester-based Everards Brewery has appointed TBL Marketing to handle the strategic and creative brief for all its brands.

The agency, which was founded last month by Rob Muir, will develop the firm’s brand strategy and marketing activity ahead of a £3m campaign. The brewery’s brands include Everands Tiger beer and Pitch Black stout.

David Bremner, Everands operations director, says: "TBL understands our business and is clearly passionate about both our brands and the long-term future of our company."

The account is the second win for the start-up agency after Michelin Tyres handed it an advertising project last month (MW January 18). The agency was created by Muir and four other partners in an attempt to reinvent the agency model and the industry’s "pyramid" structure.

Muir says: "The Everards win continues our good run of new business wins. This momentum proves that our focus on providing clients with commercially-led strategies and highly specialised creative teams within a networked structure is what many clients are looking for.

"The bottom line is that Everands value the power of strong commerciallyfocused strategic thinking combined with creative excellence and we are excited about working with them to deliver this."