WWAV Rapp Collins to handle Unicef’s media planning

Unicef has handed its media planning and buying account to WWAV Rapp Collins Media without a pitch. The business moves from PHD.

The agency will take over the account with immediate effect and will handle all of the charity’s door drops, inserts, press and emergency press, and an insert campaign scheduled for March.

WWAV Rapp Collins was appointed as the charity’s direct marketing agency in November 2005.

Debbie Stokes, senior direct marketing officer at Unicef, says: “The move happened when it became clear that there were significant advantages to placing our media planning and buying under the same roof as our direct marketing.”

Unicef UK is one of 37 national committees raising funds for the charity’s worldwide emergency and development work. In 2005, the UK arm raised £50.4m.

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