EMAP to focus major restructure around brand-led profit centres

EMAP is expected to unveil a brand-led structure, with each brand operating its own profit and loss (P&L) centre. The media giant is making an internal announcement this week.

The restructure will create a brand director for each of the various brands, including FHM, Heat and Closer. They will be responsible for all the brand properties, meaning print, online, radio and digital. EMAP’s B2B business will continue to be run separately.

EMAP’s managing director for FHM, EMAP Metro and EMAP East Rob Munro-Hall says: “We have a number of brands operating across platforms such as mobile, print or online. The current structure means that we have separate platform-focused teams. But in future we will be running brand P&L centres, with our resources being used more effectively looking at the same brand.”

He refused to reveal the details of the new structure.

The announcement will form part of EMAP’s strategic operation review, after the company announced its third profit warning. It has been suffering big circulation dips in its consumer magazines and a drop in advertising revenues at its Kiss and Magic radio stations.

EMAP has three operating divisions – consumer media, communications and radio. EMAP Consumer Media includes the group’s consumer magazine portfolio, such as Heat, Zoo, Grazia and special interest titles such as Today’s Golfer and Angling Times. It also includes EMAP’s music channels.

EMAP Communications organises trade shows and houses magazine titles such as Retail Week, Broadcast and Nursing Times. EMAP Radio includes Kiss and Magic, and 40 analogue stations.

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