Toy company Corgi has appointed marketing services agency Rave Communications to create a television campaign for a new range of Harry Potter toys and merchandise. It is understood that the company spoke to a number of undisclosed agencies before appointing Rave although it is not clear if it held a pitch. Corgi has previously worked […]
BT and Microsoft are supporting a new Web safety thinktank launched across Europe this week, which aims to promote the benefits of the online world.
The Carbon Trust has chosen Vallance Carruthers Coleman Priest (VCCP) to create advertising campaigns for the next year. Manning Gottlieb OMD will lead the Government-funded body’s media planning and buying. The agencies were selected from the trust’s roster following a competitive pitch and have been tasked with leading a branding campaign to raise the profile […]
Birds Eye UK has appointed Procter & Gamble sales director Anne Murphy as its new general manager. Murphy will report directly to Birds Eye Iglo Group chief executive Martin Glenn.
Lee Daley, the chair and chief executive of Saatchi & Saatchi London is leaving the agency to be group commercial director of Manchester United Football Club and will sit on the board and oversee all of the club’s commercial plans. Speculation about the Saatchi chief’s departure has rumbled since late last year, after it emerged […]
ITV is launching an integrated marketing campaign to promote its upcoming season of Jane Austen period dramas on ITV1. The campaign, which breaks on February 25, includes three TV ads as well as cinema, outdoor and press ads. The TV executions have been created by the inhouse team ITV Creative, with M&C Saatchi behind the […]
RIAS, the specialist over-50s insurance brand has appointed Watson Phillips Norman (WPN) as lead agency on its £10m advertising business following a pitch process handled by the AAR. The agency will be tasked with developing an overarching strategy for the company across customer acquisition, customer communications and brand development. RIAS head of customer acquisition Andrew […]
Grey Worldwide London has declined to repitch for the advertising business Remington after the shaving and grooming giant called a global review of its advertising arrangements.
UKTV, the digital television network, has appointed Albion to handle the off-air marketing for its channels. Albion is understood to have pitched against Farm, Quiet Storm and Red Bee Media, which will continue to work on on-air activity for the digital broadcaster. Karmarama, which has worked with the network previously, is believed to have been […]
The British have a positive attitude to health and the pharmaceutical industry, but there is a lack of awareness of the companies behind the brands – a major disadvantage when launching medicines
If the global ad networks are to weather the pressure from the independents, they must quickly learn to start playing to their strengths, argues David Wethey
Cadbury has emerged relatively unscathed from its recent health scares
Mergers and acquisitions in the search sector have long been predicted but until recently there has been relatively little major activity. The trends behind these predictions are hard to ignore and the recent deals involving Big Mouth Media and Spanner…
Recently, each year has been the year that the mobile internet will come of age. The arguments are compelling, both in terms of technology penetration and global precedent. The UK now has more mobile phones than people, and mobile’s boosters look at Ja…
AKQA has won January’s award for the IAB Creative Showcase, in association with Microsoft Digital Advertising Solutions, with its fully integrated and eye-catching campaign for Nike. The Festival of Air experience at NikeTown London was created to laun…