Month: March 2007

Bainsfair quits TBWA

Marketing Week

TBWA Europe chairman Paul Bainsfair is leaving the agency, as first tipped in Marketing Week (MW March 22, 2007). He leaves the agency without a job to go to. There had been increased speculation about his role since the appointment of Perry Valkenburg, the former chairman of TBWA Germany, as TBWA Europe president as well […]

DRC puts Nice Day campaign in cinema

Marketing Week

The Disability Rights Commission rolls out a new cinema campaign, created McCann Erickson, which seeks to address the abuse and bullying suffered by those with learning difficulties. A 60-second commercial entitled “Nice Day” breaks in cinemas across Britain next week and uses the strapline “Are we taking the dis”. It follows up on last year’s […]

BA focuses on low-priced fares

Marketing Week

British Airways kicks off a new ad campaign next week, once again focusing on its low-priced fares offering via The campaign, by Bartle Bogle Hegarty, will run across television, print and radio. It uses the strapline “Attractive prices – BA quality at a low price” and features prices illustrated in bright, outlandish colours. The […]

Sorrell declares cease-fire…for now

Marketing Week

For a man who had just won what he referred to as “top-end damages” in a high-profile libel case, Sir Martin Sorrell, chief executive of WPP, looked remarkably glum as he stepped away from Court 13 this week.

ITV and Setanta net FA broadcast rights in the UK

Marketing Week

The Football Association has confirmed that ITV and Setanta, the Irish pay-TV broadcaster, have bought the broadcast rights to England’s home internationals and live FA Cup ties. The two companies have paid £425m for the four-year deal, outbidding the BBC and BSkyB, the current joint holders of the contract. This latest deal comes after FA […]

Cello buys MSI Consultancy

Marketing Week

Cello Group, the market research and consultancy group, has acquired a healthcare marketing consultancy business that boasts blue-chip pharmaceutical clients such as Pfizer and Sanofi Aventis. The group paid around £5.7m for MSI Consultancy but the payment could stretch to £13.2m depending on performance. Cello chairman Kevin Steeds says: “The skill base of MSI complements […]

The Priory to advertise rehab services

Marketing Week

The Priory, the rehab clinic renowned for its celebrity clientele, is to rolling out the first of four regional ad campaigns to promote its services. The campaign will run across 15 regional areas in newspapers, magazines, radio and outdoor posters. The campaign kicks off this week featuring challenging images demonstrating the progression from social use […]

So London magazine folds

Marketing Week

So London, the luxury magazine aimed at the capital’s high flyers, is folding today after just three issues. It is understood that the magazine has failed to secure enough advertising support to continue in the “current marketplace”. A statement issued this morning says that there is no “long-term future” for the weekly magazine, which is […]

Microsoft eyes DoubleClick

Marketing Week

Rumours are hotting up that Microsoft is lining up to buy online advertising company DoubleClick, which is looking to be snapped up for around $2bn (£1bn). DoubleClick creates and monitors online advertising campaigns and aims to help boost effectiveness. If Microsoft were to buy the online agency, it would bolster its ad offering in its […]

Disney and MySpace join to promote TV series

Marketing Week

The Walt Disney Company has teamed up with MySpace to support the release of its teen series Prom queen. The deal marks the first initiative of strategy that will see Disney promote products and content on the social networking site. The tie-up is among MySpace’s first forays into displaying content with media owners’ backing in […]

Macmillan Cancer Support launches awareness campaign

Marketing Week

Cancer charity, Macmillan Cancer Support, is rolling out a green safety pin to raise awareness of, and build support for, the charity. The launch of the Macmillan safety pin is to be backed by the Pin Up ad campaign which aims to boost donations and encourage supporters to show they care for those affected by […]

Coca-Cola axes Oasis variants

Marketing Week

Coca-Cola is axing two of its Oasis soft drinks variants as part of a shake-up of its portfolio. Oasis Fusion, which launched in March last year, and Oasis Light are to be replaced by Oasis Extra Light, which contains 20 calories per 500ml. Coca-Cola says there is strong demand for a healthier variant in the […]

Watchdogs step up fight against fuel poverty

Marketing Week

Consumer watchdogs the National Consumer Council (NCC) and Energywatch are urging the Government to force energy companies to provide affordable energy through discounted “social” tariffs. They say the social tariffs should form part of the Government’s upcoming Energy White Paper. Recommendations published by Energywatch, an arm of energy regulator Ofgem, follow consultation and analysis about […]

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