Fallon has picked up Orange’s UK business-to-business account from Euro RSCG without a pitch.
Fallon, which already handles the consumer business, has created a campaign for Orange Business Solutions that breaks on March 5 and it is understood that it will continue to work on the account.
The new B2B campaign continues the “togetherness” theme that Fallon developed for the consumer ads and features the strapline “In business, people are good together”. The campaign comprises press, outdoor and online activity.
Euro RSCG was only appointed to handle Orange’s pan-European B2B account a year ago when Fallon and Marcel won the consumer business. Euro RSCG will continue to handle the B2B account in other European countries.