New campaign – Orville Redenbacher’s

Orville Redenbacher’s

McCann Erickson has created a new television campaign for US microwave popcorn brand Orville Redenbacher’s.

The ad will feature a family discovering that popcorn is more than just a snack to eat while watching films. When dad forgets the DVD, the popcorn ends up being the entertainment for the night. It goes on air on March 5 and will use the strapline; “make the popcorn, make the movie”. Media buying and planning is through Manning Gottlieb OMD.

The Orville Redenbacher’s brand is named after a popcorn pioneer. Its launch in the UK marks the first move in an international expansion strategy by producer ConAgra, the third largest food company in the US.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here