New campaign – Orville Redenbacher’s

McCann Erickson has created a new television campaign for US microwave popcorn brand Orville Redenbacher’s.

The ad will feature a family discovering that popcorn is more than just a snack to eat while watching films. When dad forgets the DVD, the popcorn ends up being the entertainment for the night. It goes on air on March 5 and will use the strapline; “make the popcorn, make the movie”. Media buying and planning is through Manning Gottlieb OMD.

The Orville Redenbacher’s brand is named after a popcorn pioneer. Its launch in the UK marks the first move in an international expansion strategy by producer ConAgra, the third largest food company in the US.