Trinity’s Bailey pins hopes on stabilised ad market

Trinity Mirror chief executive Sly Bailey says she expects the advertising market to stabilise during the year, helping the newspaper group meet its expected targets for the future.

Bailey’s upbeat forecast comes despite the newspaper group reporting a profits drop of 13.8% to £185.4m for the year ending December 31, 2006.

The group says it made cost savings of £20m last year and has earmarked a further £20m it aims to save by the end of the year.

Bailey says: “We have reduced costs significantly in response to the industry-wide decline in advertising.”

The extra £20m of cost savings will come from “the implementation of a new technology-led operating model which will further drive efficiencies and performance”, the group says.

The cost-savings drive will impact on Trinity’s regional and national titles.

It is unclear, however, whether the efficiency drive will impact on Trinity Mirror’s marketing department.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here