Villa markets media rights

Aston Villa, the Premier League football club, is putting all its media rights up for sale.

The review will encompass the club’s domestic and international television, mobile, home video, website, matchday video and broadband, and puts an emphasis on being fan-friendly.

The tender has been triggered by a need to negotiate a new contract for the club’s website, which is held by Premium TV and ends in the summer. T-Mobile is its mobile phone platinum partner and Matchday runs its stadium TV output.

Chief executive Richard FitzGerald, who joined Villa in January, says: “The development and presentation of our media is an important part of the team’s image.

“The formation of this media tender is a crucial step in Aston Villa FC’s development. The emphasis is to be on the fans’ experience, to simplify the overall production process and to create an integrated marketing proposition for our partners.”

Phil Mepham, Villa spokesman, says the tender will be driven specifically by what the fans want, with an essential element being the website.

“We are looking at taking a lot more of the editorial content in-house, over and above the current Sky/BBC broadcast contract we have. We could certainly centralise the content for mobile phones for instance,” he says.

The review comes seven months after US billionaire businessman Randy Lerner paid £62.6m for the club.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here