GHO names BA man as marketing director

Great Hotels Organisation (GHO), the hotel sales and marketing company, has appointed Paul Mollin as marketing director. He replaces Ursula Gray who is returning to South Africa.

He will be responsible for developing a marketing communucations strategy for the company as well as launching a number of new consumer and business websites.

Mollin says: “I am looking forward to our many new ventures and indeed maximising GHO’s presence through all marketing channels.”

Mollin has previously worked on BA Executive Club and Airmiles loyalty programmes, as well as projects for, Lloyds TSB, Pipex and Universal Pictures.

GHO concentrates its activities on branded marketing alliances, such as its Great Hotels of the World and Special Hotels of the World schemes, e-distribution and meetings and incentives.

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