Mobstar Media has appointed the former head of marketing for Virgin Retail to head up its new marketing services division.
Andy Kendrick will be tasked with establishing Mobstar Media in the mobile marketing sector, working with agencies and brands wanting to run mobile marketing campaigns across the world.
Kendrick says: “I hope that by adding my understanding of brands, agencies and the mobile advertising sector we will make Mobstar Marketing Services a compelling proposition.”
Kendrick joins Mobstar Media from Pitch Entertainment, where he served as marketing director.
Prior to that, Kendrick was head of marketing for Virgin Retail, where he helped launch Virgin Digital in the UK.
Mobstar Media, founded in 2006 is a creative animation and film company.