Red Nose Day ads kick off following stadia donation

It’s almost here again, the annual celebration of comedy, charity at
home and abroad, silly proboscis dressing and Lenny Henry: Red Nose Day.
And the Diary can exclusively reveal that MDM.TV, the trans-stadia TV
network, and interaction design agency S…

Comic%20Relief%202007It’s almost here again, the annual celebration of comedy, charity at home and abroad, silly proboscis dressing and Lenny Henry: Red Nose Day. And the Diary can exclusively reveal that MDM.TV, the trans-stadia TV network, and interaction design agency Splendid have joined forces to donate their time and expertise to promote the Comic Relief cause.

MDM.TV is donating airtime worth over £100,000 to run an outdoor digital advertising campaign, which will reach over 1 million football fans by Red Nose Day. It comprises an ad featuring a silhouette character playing "keepie-uppie" using a red nose as a football, pointing footie fans to the Comic Relief website to order the Red Nose Day DVD online.

Splendid’s role is to redesign MDM.TV’s output for the duration of the Comic Relief campaign to include a red nose icon and a branded screen ticker application showing news stories related to Comic Relief.

Fourteen stadia will run the ad, including Old Trafford, Celtic Park and St James’ Park.

Football fans or not, the Diary thinks that everyone should start shaving their heads and preparing the baths of cold custard and beans to get some hard cash in for Red Nose Day 2007 on March 16.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here