Red Nose Day ads kick off following stadia donation

It’s almost here again, the annual celebration of comedy, charity at home and abroad, silly proboscis dressing and Lenny Henry: Red Nose Day. And the Diary can exclusively reveal that MDM.TV, the trans-stadia TV network, and interaction design agency Splendid have joined forces to donate their time and expertise to promote the Comic Relief cause.

MDM.TV is donating airtime worth over £100,000 to run an outdoor digital advertising campaign, which will reach over 1 million football fans by Red Nose Day. It comprises an ad featuring a silhouette character playing "keepie-uppie" using a red nose as a football, pointing footie fans to the Comic Relief website to order the Red Nose Day DVD online.

Splendid’s role is to redesign MDM.TV’s output for the duration of the Comic Relief campaign to include a red nose icon and a branded screen ticker application showing news stories related to Comic Relief.

Fourteen stadia will run the ad, including Old Trafford, Celtic Park and St James’ Park.

Football fans or not, the Diary thinks that everyone should start shaving their heads and preparing the baths of cold custard and beans to get some hard cash in for Red Nose Day 2007 on March 16.