Thomson Local to rebrand directory

Directories brand Thomson Local has announced it is rebranding its famous blue classified directory.

The rebrand highlights Thomson’s association with Nectar loyalty scheme and will be introduced from July this year, when Thomson Local will become ‘The Book’.

The move follows extensive research and is an attempt to inject "personality" into the brand. The brand has kept its traditional blue colouring blue and retains the cat, but with a modern slant.

Max Alexander, chief executive officer at Thomson Local, says: "The aim of the rebrand is to stand out from our competitors and give people a tangible reason to choose The Book over other directories. The Book will engage users and make the process of finding businesses easy, enjoyable, and combined with our Nectar partnership, rewarding."

In a break from tradition The Book’s tone is informal, chatty and has an added emphasis towards the company’s partnership with Nectar.

Alexander adds: "We have given The Book a personality; it is like a friend, it ‘talks’ to you as a friend would, it is as helpful as friends are, it even gives you presents; Nectar points. This strengthens our local, warm brand identity. Directories can be perceived as dull, staid and bloated; everything The Book is not. Ultimately, by giving more to our users, we will generate more calls for our customers."

Thomson Directories is over 25 years old and ThomsonLocal.com launched in 2003.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here