Woolworths enters flower-delivery market

Woolworths, the high street retailer, is launching a flower delivery service that aims compete against Tesco and Marks & Spencer.

The service has been developed in partnership with floral provider Floriq and will involve bouquets being available by phone, online and at the retailer’s 821 stores.

Stephen Robertson, marketing director, says: “Woolworths’ national coverage and brand recognition means that our flower-delivery service can challenge established providers. We’re famous for Mother’s Day, which is quickly approaching and with an average of 6 million customers every week, we are confident the service will be extremely popular.”

Prices for a bouquet, which can be sent with a personalised message, will start at £19.95 and will include free delivery.

The service is the retailer’s latest move into a new channel. It recently launched an online travel site and produced its second Big Red Book catalogue.

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