Popworld chief moves to 19

19 Entertainment has poached Popworld chief executive Martin Lowde to head its digital operations.

Lowde joins 19, the production and entertainment company headed by former Spice Girls manager Simon Fuller (pictured), as head of digital entertainment. He will be responsible for the company’s online content design and delivery.

His hiring underlines 19’s increasing commitment to digital media. It owns and manages a number of digital platforms including americanidol.com (American Idol), thedavidbeckhamacademy.com (David Beckham) and myearthdream.com (Honda Racing F1). A number of other digital properties are in development, a company spokesman adds.

Lowde has been chief executive of Popworld for two years, overseeing the re-launch of the Channel 4 music show. Previously, he was senior licensing and sponsorship executive at ITV. The Popworld brand now straddles TV, online, mobile and magazine publishing. It is recruiting a senior executive to replace Lowde.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here