Energywatch attacks tactical price cuts

Consumer lobby group Energywatch has slammed all energy companies for their tactical price cuts and has called for further reductions to ensure that all customers benefit.

British Gas customers will pay less for gas and electricity after prices were reduced by up to 17% and 15% respectively from today. Energywatch says that it hoped BG’s announcement over a month ago would “spark an energy price war among the six major suppliers in the UK” but instead it has only seen competitors reduce their prices to a level slightly lower than BG.

Energywatch campaigns director Adam Scorer says: “Energy companies are responding to cheaper wholesale prices, but you couldn’t say they are going out on a limb to attract customers with major price cuts.”

Alongside today’s price cuts, BG is introducing a new tariff, called Essentials, which is aimed at customers on low incomes and qualifying benefits.

Energywatch welcomes the tariff but adds that eligible customers should sign up quickly as places on the deal are limited.

Scorer adds that some new tariffs will mean the gap between direct debit and pre-payment prices widens. After the new price reductions take effect, BG customers paying by pre-payment meter who are not on the Essentials tariff will pay around £150 more each year for gas and electricity than those paying by direct debit.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here