Lonely Planet opens London TV office

Travel publisher Lonely Planet is expanding its operations in the UK with the launch of a London-based office to house its television business.

The UK TV arm will be headed by Lonely Planet development director Tom Masters. He has previous worked as a producer for companies including Atlantic Productions, Wark Clements, Princess Productions and Rapido.

Lonely Planet Television executive producer Peter Beilby says it is expanding because the market-leading travel guides have a “large and loyal audience”. He says: “It makes sense to establish a foothold in this market.”

The launch coincides with the UK premiere of its new travel franchise, The BlueList, which has been created in partnership with former vice-president Al Gore’s broadcasting network Current TV.

Lonely Planet TV was established in 2001 and is the production arm of its core travel publishing business, which develops factual programming for international broadcasters. Its flagship series, Lonely Planet Six Degrees, produced for Discovery Networks, is now in its third season screening in over 100 countries.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here