Barclays marketer takes Brotherton’s post at Audi

Audi has appointed Barclays marketer Peter Duffy as its marketing chief to replace Nigel Brotherton, who left the Volkswagen-owned marque last year.

Duffy, who is director of marketing services at Barclays and has been with the bank for 12 years, joins Audi as head of marketing on May 14. He will report to UK director Jeremy Hicks.

Audi has been without a marketing chief for four months after Brotherton returned to Volkswagen as head of loyalty.

It had been reported that Audi brand communications manager Chris Hawken was the frontrunner to replace Brotherton, but he will report to Duffy.

Brotherton had been in the post for just over a year, after joining Audi from Volkswagen Commercial Vehicles, where he was head of marketing (MW September 15, 2005).

He replaced Gary Savage, who became head of operations, in the top marketing job at Audi.

Duffy will have responsibility for Audi’s £16m UK advertising budget and will oversee its relationship with long-time advertising agency Bartle Bogle Hegarty, which also works with high street bank Barclays.

Last year, Duffy conducted the review of Barclays’ £30m direct marketing account, which was eventually split between EHS Brann and WWAV Rapp Collins (MW August 3, 2006).

Latest from Marketing Week

Marketoonist on whack-an-idea

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here