Dennis Publishing’s online magazines lead the pack

Dennis Publishing is blazing a trail in the online magazine sector,
according to the latest research from Nielsen//NetRatings. The figures
reveal that Maxim is the UK’s most popular online men’s magazine, while
Bizarre is fastest-growing online title, …

Maxim%20onlineDennis Publishing is blazing a trail in the online magazine sector, according to the latest research from Nielsen//NetRatings. The figures reveal that Maxim is the UK’s most popular online men’s magazine, while Bizarre is fastest-growing online title, and internet-only title Monkey has the most loyal readership.

Maxim is the most popular men’s lifestyle magazine online with 479,000 unique visitors in January – 27% more than second-placed, EMAP-owned FHM (378,000). FHM was the most popular in October 2006; Monkey the most popular in November and December 2006.

Commenting on the tussle for the number one place, Nielsen//NetRatings European internet analyst Alex Burmaster says/ "The last quarter has seen the big three online men’s lifestyle magazines – Maxim, FHM and Monkey – vying for top spot. On its official launch in November 2006, Monkey climbed straight to the top of the league but the past two months has seen a slight, if steady, drop in popularity to fall behind Maxim and FHM."

Dennis titles were also among the three fastest-growing men’s magazines online between October 2006 and January 2007. Bizarre experienced 255% growth, Maxim saw 124% growth and Monkey saw 99% growth in readers. Burmaster adds/ "This impressive online growth contrasts with recently published figures for print circulation, which showed falls for most of the leading players. Taken together with Dennis’ launch of the digital-only Monkey, the trends show what an important battleground the online space has already become to traditional publishers. This competition is sure to intensify as publishers devote more resource to digital."

Over three-quarters of visitors to the five most popular men’s magazines online do not visit the four others: Monkey’s audience is the most loyal – being the least likely to visit the other leading men’s magazine sites. Zoo and Nuts audiences are the least loyal – 34% of Zoo’s and 30% of Nuts’ online audience visit at least two of the other leading men’s magazine sites.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here